The best real estate CRM in Dubai is one that catches every portal lead, keeps WhatsApp chats with the brokerage, and handles listings and off-plan payments without extra tools. Our pick is Majlis CRM. PropSpace suits brokerages with a property management arm, Pixxi suits off-plan teams, Salesforce with Propertybase suits large firms, and Zoho CRM suits DIY setups.
Quick answer: the best real estate CRMs in Dubai for 2026
Majlis CRM: best overall for sales and leasing brokerages that work on WhatsApp. Official WhatsApp per agent, Bayut and Dubizzle publishing, off-plan SPA schedules. AED 139 to 199 per agent a month.
PropSpace: best for brokerages that also manage rental units. Running since 2012, with RERA forms, Ejari-ready documents and a property management module. AED 220 per user a month.
Pixxi: best for off-plan focused brokerages that want a project database and branded brochures. Pricing on request.
Salesforce with Propertybase: best for large brokerages and developers with an IT budget. US$89 per user a month (about AED 327) for Propertybase.
Zoho CRM: best for brokerages that want to build their own setup cheaply with a partner. From AED 51 per user a month.
Disclosure: Majlis CRM is our product, made by Thirty Days LLC, so we are not neutral. We judged every CRM on the jobs a Dubai brokerage does every day: capturing portal leads, answering on WhatsApp, publishing listings with the right permit, tracking off-plan payments, protecting client documents, and showing managers how each agent performs. Prices and features come from each vendor's own website, checked in September 2026. We have tried to be fair and to say where others are stronger than us.
Looking for a general business CRM rather than one for property? Our comparison of the best CRM in Dubai covers GoHighLevel, HubSpot and Bitrix24 for agencies, B2B teams and SMEs.
The five jobs we judged every real estate CRM on.
What a Dubai brokerage actually needs from a CRM
A generic CRM tracks contacts and deals. These are the workflows that separate a real estate CRM from a contact list.
Portal leads that are answered fast
Most enquiries arrive from Bayut, Dubizzle and Property Finder. Buyers usually enquire with several agents at once. What matters is that the lead reaches the right agent automatically, that someone is measured on how quickly they respond, and that a lead nobody picks up does not sit in limbo. Ask each vendor which portals send leads straight into the CRM, and what happens to a lead the assigned agent ignores.
WhatsApp that belongs to the brokerage
Most Dubai deals are negotiated on WhatsApp, often on the agent's own phone. That causes two problems: managers cannot see what is being said, and when an agent leaves, the client history leaves with them. A good real estate CRM connects each agent's number through Meta's official WhatsApp Business Platform, so chats are stored with the brokerage and visible to managers. Ask whether agents can keep using the WhatsApp app on their phone, and whether the CRM charges extra per message.
Listings, portals and permits
Every property advertised in Dubai needs a Dubai Land Department advertising permit (Trakheesi) before it can go live on portals such as Bayut and Dubizzle. Re-typing the same listing into several portal dashboards wastes time and creates errors. Look for a CRM that publishes listings to the portals you pay for, keeps permit details with the listing, and lets you share off-market stock privately.
Off-plan payments and SPA installments
Off-plan deals run for years. The Sale and Purchase Agreement (SPA) sets installment dates that the buyer, the developer and your agent all need to track. A CRM that stores the schedule and reminds the team before each payment keeps the relationship alive long after the booking.
Client documents and data protection
Brokerages collect passport copies, Emirates IDs, title deeds and tenancy contracts. Under the UAE's Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), you are responsible for keeping that data secure. Documents should sit in a private, access-controlled vault inside the CRM, not in agents' WhatsApp galleries or personal email.
Matching buyers to stock, and seeing who performs
When a new unit comes in, the fastest sale is often to a buyer already in your database, so look for matching of new listings against existing leads. Owners also need win rates and response times per agent on one screen, without chasing anyone for updates.
Portal leads should reach an agent automatically, with a timer running and a shared pool as the safety net.
1. Majlis CRM
What it is: Majlis CRM is a real estate CRM for the UAE and the GCC, built around WhatsApp. Leads, chats, listings, off-plan payments and documents live in one place, with AED pricing and Dubai time throughout. Each brokerage has its own isolated workspace and an audit log.
Best for: sales and leasing brokerages from a single agent up to 50 agents, especially teams that do most of their selling on WhatsApp.
How it handles each workflow
Portal leads: leads arrive from Bayut, Property Finder, website forms, WhatsApp and webhooks. They are assigned to agents automatically, response time is tracked against a target, and unclaimed leads drop into a shared General Pool that any agent can pick up. See real estate lead management.
WhatsApp: each agent's own WhatsApp Business number connects to Meta's official WhatsApp Business Platform. With Meta's coexistence feature, agents keep using the WhatsApp Business app on their phone. Managers see every conversation, Meta-approved templates are supported, and Meta bills message costs directly with no Majlis fee on top. Majlis is a Meta Business Partner. More on the WhatsApp CRM for brokers.
AI help in both languages: the AI assistant summarises each chat, suggests the next step, drafts replies that the agent edits, translates Arabic to English inside the chat, and transcribes voice notes in Arabic and English.
Follow-ups: WhatsApp, email and task sequences that stop as soon as the lead replies. See follow-up automation.
Listings: publish to Bayut and Dubizzle from the CRM, and share off-market "pocket" listings by link. See listing management.
Matching: a new listing is matched to leads by budget, community and size, with the reasons shown, and can be sent to every match as a paced WhatsApp campaign. See property matching.
Off-plan payments and documents: SPA installment schedules with reminders, invoices, and a private vault for Emirates ID and passport copies. See payments and documents.
Performance: a scoreboard with win rates, response-time misses and cold leads per agent. See agent performance.
Ask your data: MCP connectors let you ask Claude or ChatGPT about live CRM data.
Limitations
Publishing listings to Property Finder is not live yet. Property Finder leads come in today; publishing works for Bayut and Dubizzle.
There is no free-forever plan, only a 14-day free trial.
Pricing
Per agent per month, excluding 5% VAT: AED 199 for 1 to 5 agents, AED 169 for 6 to 20, AED 139 for 21 to 50. Every feature is in every plan. Yearly billing means you pay for 10 months and get 12. No setup fee, no minimum seats, and a 14-day free trial with no card. A 10-agent brokerage pays AED 1,690 a month. See Majlis CRM pricing.
Our verdict
For a brokerage whose business runs through portal leads and WhatsApp, Majlis covers the full path from enquiry to installment in one system, with no setup fee, and you can cancel any time. The one gap to weigh is Property Finder publishing, which is not available yet.
2. PropSpace
What it is: PropSpace is a UAE-built real estate CRM that has operated since 2012. It was part of Property Finder until September 2024, when Property Finder sold it and it became an independent company. It has two modules: a brokerage CRM and property management.
Best for: established brokerages that run both sales and rentals or property management, and rely heavily on Property Finder.
Key strengths
Direct Property Finder API integration: listings go to Property Finder and leads come back into the CRM automatically, including WhatsApp leads from Property Finder and other portals.
Listing syndication to 80+ portals from one screen.
Generates RERA brokerage documents (Form A, B and F) and Ejari-ready tenancy documents inside the CRM.
Can validate a listing's Trakheesi permit details before publishing.
A dedicated off-plan module with unit types, pricing, floor plans and inventory.
Property management module priced per unit, for brokerages that also manage rentals.
Limitations
A 12-month minimum contract and a minimum spend of AED 500 a month, which is a bigger commitment for a small or new brokerage.
Its WhatsApp strength, as described on its own site, is capturing portal WhatsApp leads. If you want each agent's full WhatsApp conversations in the CRM, ask how that works before you sign.
We could not find AI chat summaries or Arabic voice-note transcription among its listed features.
Pricing
Brokerage CRM: AED 220 per user a month, with a minimum subscription of AED 500 a month and a 12-month minimum contract. Discounts of 10% for one year or 25% for two years paid upfront. No setup or implementation fees. Property management is priced separately per unit. From the PropSpace pricing page.
Our verdict
PropSpace is the most complete choice for a brokerage that also manages property and needs RERA forms generated in the CRM. If your business is mainly sales, off-plan and WhatsApp conversations, check whether you will use the property management side before committing to a year.
3. Pixxi
What it is: Pixxi is a real estate CRM built in Dubai. It says it is used by more than 400 Dubai agencies and covers leads, listings, off-plan projects, deals and commissions.
Best for: brokerages with a strong off-plan focus that want project data and marketing material inside the CRM.
Key strengths
Integrations with Property Finder, Bayut, Dubizzle and JamesEdition, plus Meta Ads, Google Ads, TikTok, Google Calendar and Zapier.
An off-plan projects database: discover new launches, customise project data, create branded brochures and share live links with clients.
Deal tracking with commission calculation.
Lead rotation, KPI dashboards and a full mobile app.
Limitations
Pricing is not published on its website, so you need a sales call to compare costs.
Its WhatsApp integration is mentioned on the site, but we could not confirm the details (official platform, one number per agent, manager visibility). Ask for a demo of that specifically.
Pricing
Not listed on the Pixxi website at the time of writing. Contact Pixxi for a quote.
Our verdict
Pixxi is a strong local option for brokerages whose pipeline is mostly off-plan launches and who want brochures and project data ready to share. Get a written quote and a WhatsApp walkthrough before you decide.
Off-plan deals run for years. Installment reminders keep the client relationship going after the booking.
4. Salesforce with Propertybase
What it is: Propertybase, from Lone Wolf, is a real estate CRM built on Salesforce. It adds real estate records such as listings and enquiries on top of Salesforce's platform, and is used by brokerages in more than 60 countries.
Best for: large brokerages, developers and multi-office groups that already use Salesforce or have the budget for a partner-led rollout.
Key strengths
Lead capture, routing and automatic matching of leads to listings.
A deal pipeline from first enquiry through to commission payout.
Built-in email marketing and property alerts.
Document management with e-signature (Authentisign) for offers and contracts.
The Salesforce ecosystem of reporting, permissions and integrations.
Limitations
It is a global product. UAE portal feeds, WhatsApp and local processes usually need configuring by an implementation partner.
Implementation takes budget and time, and larger teams often need a Salesforce admin afterwards.
Priced in US dollars.
Pricing
Propertybase is listed at US$89 per user a month (about AED 327), including the Salesforce platform licence it runs on. From the Propertybase website. For reference, Salesforce's own Sales Cloud starts at US$25 per user a month (about AED 92) for Starter Suite and US$100 (about AED 367) for Pro Suite, billed annually, per the Salesforce pricing page.
Our verdict
For a developer or a large brokerage that wants enterprise reporting and control, Salesforce with Propertybase is the most powerful option here. Under 50 agents, the setup and partner costs usually outweigh the benefit.
5. Zoho CRM
What it is: Zoho CRM is a general-purpose CRM that many UAE brokerages customise for property, often with a local Zoho partner. It sits alongside Zoho's accounting, email and helpdesk apps.
Best for: brokerages with an in-house admin or a trusted partner, who want low running costs and full control over how the system is built.
Key strengths
Low cost, with official AED pricing on Zoho's website.
Zoho opened data centres in Dubai and Abu Dhabi in January 2026, which helps brokerages that want client data hosted in the UAE.
Custom modules, fields and workflows can model listings, projects and commissions.
A free edition for up to 3 users to test with.
Limitations
No real estate setup out of the box. Listings, portal lead capture, portal publishing and SPA schedules have to be built or bought from third parties.
WhatsApp comes through Zoho's integration or third-party apps, so the experience depends on what you choose.
The total cost includes partner fees and your team's time, not just the licence.
Pricing
Per user a month, billed annually: Standard AED 51, Professional AED 84, Enterprise AED 146, Ultimate AED 190. Monthly billing costs AED 73, AED 128, AED 183 and AED 237. Free for up to 3 users. From the Zoho CRM pricing page.
Our verdict
Zoho is the budget route if you are happy to build. Brokerages that go this way should budget for the setup and plan who will maintain it when the person who built it moves on.
What about the portals' own tools, HubSpot and GoHighLevel?
Bayut Profolio is Bayut's own listing management tool for agents. It manages listings and leads across Bayut and Dubizzle, with market insights and listing quality scores. It is useful, but it covers only those portals and is not a full CRM for WhatsApp, follow-ups or payments. Property Finder sold its CRM business (PropSpace) in 2024 to focus on its marketplace.
HubSpot and GoHighLevel are popular general CRMs, and some brokerages use them. Neither includes portal integrations or listing management out of the box, so a brokerage needs add-ons or custom work. We compare them in our guide to the best CRM in Dubai.
Real estate CRM comparison table
CRM | Portal leads | Listing publishing | Off-plan and documents | Price | |
|---|---|---|---|---|---|
Majlis CRM | Bayut, Property Finder, forms, webhooks | Bayut and Dubizzle (Property Finder not yet) | Official platform, a number per agent, managers see all chats | SPA schedules, reminders, invoices, document vault | AED 139–199 per agent, cancel any time |
PropSpace | Property Finder direct API and other portals | 80+ portals, including Property Finder | Captures portal WhatsApp leads | Off-plan module, RERA forms, Ejari documents | AED 220 per user, AED 500 minimum, 12 months |
Pixxi | Property Finder, Bayut, Dubizzle, JamesEdition | Listed portal integrations | Mentioned, details not confirmed | Off-plan projects database, brochures, commissions | On request |
Salesforce with Propertybase | Lead capture and routing; UAE portals via partner | Configured by partner | Via partner or apps | Deal pipeline, e-signature, documents | US$89 (about AED 327) per user |
Zoho CRM | Build or add via partner | Build or add via partner | Zoho integration or third-party apps | Custom build | AED 51–190 per user (annual) |
Prices exclude 5% VAT and Meta's WhatsApp message charges. US dollar prices converted at 1 US dollar = 3.6725 AED.
Which real estate CRM should you choose?
New or small brokerage (1 to 5 agents): Majlis CRM. No setup fee, a monthly plan you can cancel any time, and WhatsApp plus portal leads work from the first week. A 12-month contract or a partner-built system is a lot to take on at this size.
Growing sales brokerage (6 to 50 agents): Majlis CRM if WhatsApp and response times are where you lose deals. Pixxi is worth a demo if nearly all your business is off-plan launches.
Brokerage with a property management arm: PropSpace, for the per-unit management module and RERA forms in one system.
Large brokerage, developer or multi-office group: Salesforce with Propertybase, if you have the budget and a partner to implement it.
Brokerage with its own tech person: Zoho CRM, if you want to build exactly what you need and keep licence costs low.
Whichever you pick, test it during the trial with one portal, one agent's WhatsApp and one listing before moving the whole team.
Frequently asked questions
What is the best real estate CRM in the UAE?
For most sales and leasing brokerages that work on WhatsApp, we recommend Majlis CRM. If you also manage rental units, PropSpace is a strong choice, and very large firms may prefer Salesforce with Propertybase. The right answer depends on whether your pain is lead response, property management or enterprise reporting.
Which CRM do Dubai real estate agents use most?
There is no public market-share data. Brokerages commonly use locally built CRMs such as PropSpace and Pixxi, general CRMs like Zoho, HubSpot and Salesforce, and the portals' own tools such as Bayut Profolio. Many smaller teams still run on spreadsheets and personal WhatsApp.
Can a CRM publish listings to Bayut, Dubizzle and Property Finder?
Yes, several can, but coverage differs. Majlis CRM publishes to Bayut and Dubizzle today, with Property Finder publishing not live yet. PropSpace publishes to Property Finder directly and syndicates to 80+ portals. Always check each portal you pay for, not just the headline claim.
Do I need a Trakheesi permit before publishing a listing from a CRM?
Yes. Property adverts in Dubai need a Dubai Land Department advertising permit before they go live on portals, whether you publish from a CRM or from the portal's own dashboard. A CRM can store the permit details with the listing, but it does not replace getting the permit.
Can my agents keep using WhatsApp on their phones with a CRM?
With Meta's coexistence feature, yes. An agent's WhatsApp Business number can be connected to the official WhatsApp Business Platform while the agent keeps using the WhatsApp Business app on their phone. Majlis CRM supports this, so chats appear in the CRM without changing how agents work.
How do I track off-plan payment plans in a CRM?
Look for a CRM that stores the SPA installment schedule against the deal and reminds the agent before each payment is due. In Majlis CRM, installment schedules come with reminders and invoices, and related documents sit in a private vault.
Is it safe to store Emirates ID and passport copies in a real estate CRM?
It is safer than keeping them in agents' phones and email, provided the CRM keeps them private and access-controlled. Under the UAE Personal Data Protection Law, your brokerage is responsible for protecting that data. Ask any vendor who can see documents and whether access is logged.
How much does a real estate CRM cost in Dubai?
For a 10-agent brokerage, licences range from about AED 840 a month for a self-built Zoho setup to about AED 3,270 for Propertybase, before VAT. Majlis CRM costs AED 1,690 a month for 10 agents and PropSpace AED 2,200 on a 12-month contract. Add setup, partner fees and WhatsApp message charges to compare fairly.
Conclusion
The best real estate CRM in Dubai is the one your agents actually use every day, and in this market that means WhatsApp and portal leads come first. PropSpace is the long-running choice for brokerages that manage property, Pixxi is built around off-plan, Salesforce with Propertybase suits enterprise teams, and Zoho CRM suits those who want to build. For a brokerage that wins on response speed and WhatsApp, Majlis CRM puts every lead, chat, listing and installment in one place for one AED price per agent.
See it with your own leads: start a 14-day free trial, no card required, explore every Majlis CRM feature, or book a demo for your brokerage.