WhatsApp CRM for real estate agents in the UAE
Majlis CRM connects each agent’s own WhatsApp Business number to the official Meta Cloud API. Every portal and website lead becomes a WhatsApp conversation within seconds, and every reply, photo, voice note and document is logged against the lead. Managers can see every conversation. Majlis CRM is a Meta Business Partner.
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Meta Business PartnerOfficial WhatsApp Business API: verified numbers, approved templates, no grey-market gateways.
What Majlis WhatsApp CRM does
- A verified WhatsApp number for every agent, on the official Meta Cloud API
- Portal and website leads auto-replied on WhatsApp within seconds
- Every chat, photo, voice note and document saved to the lead record
- Arabic to English translation inside the conversation
- Voice notes transcribed to text in Arabic and English
- AI reply drafts that the agent edits and sends
- Approved message templates for follow-ups and campaigns
- One view of every agent’s conversations for managers
How it works
- 1
Connect your number
Each agent connects their WhatsApp Business number in a couple of minutes and keeps using it on their phone at the same time. There is no setup fee.
- 2
A lead arrives
An enquiry comes in from Property Finder, Bayut, Dubizzle, your website or any source connected by webhook.
- 3
Majlis replies instantly
Majlis sends your approved WhatsApp message, creates the lead and assigns it to an agent.
- 4
The agent takes over
The agent replies from the CRM or their phone. The AI assistant summarises the chat and suggests the next step.
- 5
Follow-ups run on their own
If the lead goes quiet, your follow-up sequence continues. The moment they reply, it stops.
One WhatsApp number per agent, on the official API
Many brokerages still run WhatsApp from personal phones or unofficial gateway tools. Personal phones leave managers blind, and unofficial tools break Meta’s terms and put numbers at risk of being banned. Majlis CRM uses the official WhatsApp Business Cloud API. Each agent has a verified number, messages outside the 24-hour window use Meta-approved templates, and Majlis CRM is a listed Meta Business Partner.
Portal leads answered on WhatsApp in seconds
Buyers enquire on several listings at once, and the first agent to reply usually gets the conversation. When a lead arrives from Property Finder, Bayut, Dubizzle or your website, Majlis CRM sends a WhatsApp reply straight away, logs the lead and assigns it to the right agent through lead management. It happens before a competitor has picked up the phone.
Arabic and English translation inside the chat
When a client writes in Arabic, the agent sees an English translation under the message and can reply in either language. Example: “هل الشقة متاحة؟” shows as “Is the apartment available?”. Agents can serve Arabic-speaking buyers without switching apps or guessing.
Voice notes turned into text
Buyers in the UAE send a lot of voice notes. Majlis CRM transcribes each one in Arabic or English, so the agent can read it in a meeting, search it later, and the AI assistant can use it in the lead summary.
Photos, brochures and documents in one thread
Photos, PDF brochures, floor plans and documents sent on WhatsApp are kept in the conversation and on the lead record. Nothing is lost in an agent’s phone gallery.
Managers see every conversation
Managers can open any agent’s WhatsApp conversations from one place, step in on a stalled deal, and review how leads are handled.
When an agent leaves
The agent’s WhatsApp number and conversations are disconnected, because the number is theirs. Everything the brokerage needs stays in Majlis CRM: every lead, its details, notes and history. Reassign the leads across the team in a few clicks, or hand them all to one agent to take over.
Create and submit WhatsApp templates inside Majlis
Messages sent outside the 24-hour customer service window must use templates approved by Meta. In Majlis CRM, a founder or an admin with the Manage integrations permission writes the template, adds variables, a header, a footer and up to 3 buttons, and submits it to Meta. Approval usually takes from a few minutes to a few hours. See the step-by-step guide on the follow-up automation page.
Official WhatsApp API vs personal phones and unofficial tools
| Majlis CRM | Personal phones | Unofficial WhatsApp tools | |
|---|---|---|---|
| Official Meta Cloud API | Yes | No | No |
| Leads and notes stay with the brokerage when an agent leaves | Yes | No | Varies |
| Manager visibility of every chat | Yes | No | Partial |
| Leads logged in the CRM automatically | Yes | No | Partial |
| Meta-approved templates | Yes | No | No |
| Risk of number being banned | Low | Low | High |
What does WhatsApp cost with Majlis CRM?
Majlis CRM adds nothing on top of Meta’s charges and never handles the money. Meta bills your WhatsApp Business account directly, per delivered template message, at rates that depend on the message category and the recipient’s country. Normal replies inside the 24-hour customer service window are free, and so are utility templates sent inside that window. Connecting your number has no setup fee.
Checked September 2026
Built for brokerages and solo agents
Brokerages: one number per agent, shared visibility, response-time tracking, and lead records that stay with the brokerage when an agent moves on.
Solo agents: an official, verified business number with instant replies to portal leads, for one seat at AED 199 a month and no minimum.
Included in every plan
Included in every Majlis CRM plan. From AED 199 per agent per month, AED 139 at 21+ agents. No setup fee, no minimum seats, 14-day free trial.
See Majlis CRM pricingWhatsApp CRM questions
Is Majlis CRM an official WhatsApp Business partner?
Yes. Majlis CRM is a Meta Business Partner and uses the official WhatsApp Business Cloud API, with verified numbers and Meta-approved templates.
Can agents keep using WhatsApp on their phones?
Yes. Agents connect their WhatsApp Business number to Majlis CRM and can keep using it on their phone at the same time.
Does it work in Arabic?
Yes. Majlis CRM translates messages between Arabic and English and transcribes voice notes in both languages.
Is there a setup fee for WhatsApp?
No. Connecting a number is free and takes a couple of minutes. Meta bills message costs directly to your WhatsApp account.
Can I send a listing to many leads at once?
Yes. Property matching turns a listing into a paced WhatsApp campaign using approved templates, with delivery status for each contact.
What happens when an agent leaves?
Their WhatsApp number and conversations are disconnected, but every lead, with its details, notes and history, stays in Majlis CRM. You can spread the leads across the team or assign them all to one agent.
Answer every enquiry in seconds, on WhatsApp
14-day free trial · No card required · Cancel any time
Related features
Lead management
Capture leads from portals, your website and any source, then route them automatically.
Follow-up automation
WhatsApp, email and task sequences that stop when the lead replies.
AI assistant
Summaries, next steps, reply drafts, translation and voice-note transcripts.
Property matching
List a property and get its best-fit buyers in one click.
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