Agent performance tracking for real estate brokerages

Majlis CRM shows how every agent is really doing: win rates, response-time misses, lead sources and leads going cold, updated live. The dashboard tells you who needs coaching and which leads need rescuing before the month is lost, not after.

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What you can track

Metric	What it shows
Win rate	Share of each agent’s leads that become closed deals
Response-time SLA misses	Who failed to contact new leads in time, and how often
Missed leads	Leads that moved to the General Pool, and whose they were
Leads going cold	Active leads with no recent contact or follow-up scheduled
Lead sources	Which portals, campaigns and channels bring leads that close
Pipeline	Total leads, qualified, appointments and closed deals, compared with the last 30 days

SLA tracking with names attached

See exactly which agent failed to contact which lead in time. Missed leads move to the General Pool automatically, the agent and managers are notified, and the miss stays on the agent’s record.

A ‘needs attention’ list with reasons

Majlis ranks cold leads and spells out why each needs attention, for example ‘12 days silent, AED 7M budget, no follow-up task’. Managers can reassign or nudge before a good lead is lost.

Numbers nobody argues about

Every stat is tied to lead ownership, so each number clearly belongs to one agent. Monthly reviews move from debating the data to coaching.

Ask Claude how your team is doing

With the MCP connector, managers can ask ‘How did Sarah do this month, and which of her leads need attention?’ in Claude and get an answer from live data.

Included in every plan

Included in every Majlis CRM plan. From AED 199 per agent per month, AED 139 at 21+ agents. No setup fee, no minimum seats, 14-day free trial.

See Majlis CRM pricing

Agent performance questions

Are reports updated in real time?

Yes. Win rates, SLA misses and cold leads update live.

Who can see performance stats?

By default, agency owners and managers. You can give all agents access if you want them to see the numbers too.

Can I report by pipeline or lead source?

Yes. You can see performance per agent, per pipeline and per lead source.

Can I export reports?

Reports can’t be exported today. If you connect Majlis CRM to Claude or ChatGPT, owners can query the same data in plain language and dig deeper.

Know how every agent is really doing