The real estate agency CRM built for Dubai and the UAE
Majlis CRM is a real estate agency CRM made for the UAE. Leads from Property Finder, Bayut, Dubizzle, Facebook, Instagram and your website land in one pipeline, go to the right agent in seconds, and every WhatsApp conversation stays with the agency. Listings, deals and agent performance live in the same place.
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Meta Business Partner
What is a real estate agency CRM?
A real estate agency CRM is the system an agency uses to capture every enquiry, give it to an agent, follow it up and see what each agent is doing. In Dubai it also has to work with the portals buyers search on and with WhatsApp, where most conversations happen.
Without one, an agency’s leads sit in portal back offices, agents’ personal phones and spreadsheets. When an agent leaves, the history leaves with them. Majlis keeps leads, conversations and listings on the agency’s side.
What should a real estate agency CRM do in Dubai?
These are the jobs Majlis does for an agency every day:
- Bring in leads from Property Finder, Bayut, Dubizzle, Facebook and Instagram lead ads, website forms and tools like ManyChat
- Give every agent their own WhatsApp inside the CRM on Meta’s official API, or share a company number
- Send each lead to the right person with lead rotation and teams, and move it on when nobody calls in time
- Publish listings to Bayut and Dubizzle from one form, with the permit number on every listing
- Show each agent’s calls, notes, meetings and wins on Agent performance
- Suggest the next step from every note and call with the AI assistant
Built around how an agency runs
Lead routing: Set up teams, such as an off-plan desk or a leasing team, each with its own rotation. A listing, a lead ad form, a website form or a webhook can send its leads to a team. A lead nobody contacts in time moves to the next agent, and working hours pause the clock overnight.
WhatsApp that belongs to the agency: Company numbers and agents’ own numbers connect through Meta’s official Cloud API, and the WhatsApp Business app keeps working. Owners can read every conversation on a company number, and agents can be limited to read-only.
Stages with rules: Each pipeline stage can ask for fields or a note before a lead moves on, so a lead in Qualified has a budget and an area.
Permissions: Agents see their own leads and the General Pool by default. Owners choose which pages and actions each person can use, from imports and exports to WhatsApp.
How a lead moves through the agency
- 1
An enquiry arrives
From a portal, a lead ad, your website or WhatsApp. Majlis creates the lead with its source and matches an existing contact by phone, so nobody is entered twice.
- 2
The right agent gets it
The listing’s agent, a team rotation or the General Pool, as you set it. The agent is notified on their phone straight away.
- 3
The follow-up is tracked
Calls, notes, WhatsApp messages and meetings sit on the lead. The AI suggests the next call or meeting from what was said.
- 4
The deal closes
A won lead opens a deal, with commission shares for each agent and a checklist before anyone is paid.
See every agent, and keep every lead when one leaves
Agent performance shows each agent’s WhatsApp messages, notes, calls, meetings, qualified leads and wins for any period, and a weekly email sends the summary to the owners and anyone they add.
When an agent leaves, their leads and contacts move to the General Pool for the rest of the team, and the conversations on company numbers stay with the agency. Read how to stop agents taking clients.
Every feature, for agencies of any size
Included in every Majlis CRM plan, with no minimum seats and a 14-day free trial. Book a demo and we will show it working for your team.
Book a demoWhat brokers say
Brokerages running on Majlis
With my previous CRM, I had no clear visibility into what my agents were doing. With Majlis, every agent has their WhatsApp connected, I get detailed analytics on all their activity, and our speed to lead has gone up.
Rashid Saeed Al Musallam
Founder, One Phone Call Real Estate
We guide investors between Dubai and Amsterdam, so follow-up is everything, and I hate setting up follow-ups and reminders. Majlis takes care of all of that for me. Every time I add a new property, it tells me exactly which investor to reach out to.
Khadija Temssamani
Co-Founder, Demanis Real Estate
Real estate agency CRM: common questions
What is the best CRM for a real estate agency in Dubai?
The best CRM for a Dubai agency is one built for the market: it receives Property Finder, Bayut and Dubizzle leads, runs WhatsApp on Meta’s official API, routes leads to agents and shows each agent’s performance. Majlis CRM is built for exactly that.
Does Majlis CRM work for small real estate agencies?
Yes. There is no minimum number of seats, and every feature is in every plan, so a three-agent agency gets the same tools as a large one.
Can our agents keep using WhatsApp on their phones?
Yes. Numbers connect with coexistence, so the WhatsApp Business app keeps working on the phone while every conversation also appears in Majlis.
Which portals does Majlis connect to?
Property Finder, Bayut and Dubizzle leads arrive in Majlis and are assigned to an agent. Listings publish to Bayut and Dubizzle from Majlis.
Can we move our leads from another CRM?
Yes. Leads and contacts can be imported from a spreadsheet into the pipeline and stage you choose, and Bitrix24 can be imported directly with its history.
How long does it take to set up?
Most agencies connect their portals and WhatsApp numbers in the first session. Book a demo and we will walk through it with your own setup.
See Majlis CRM run your agency
14-day free trial · No card required · Cancel any time
Related features
Lead management
Capture leads from portals, your website and any source, then route them automatically.
WhatsApp CRM
A verified WhatsApp number for every agent, on the official Meta API.
Agent performance
Win rates, SLA misses and cold leads for every agent, live.
Listing management
Publish to Property Finder, Bayut and Dubizzle at once, or share pocket listings by link.
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