About Majlis

Built for how UAE real estate actually works.

Majlis CRM is an AI-first, WhatsApp-first CRM for real estate brokerages and agents in the UAE. It gives every agent their own WhatsApp inside the CRM, reads every lead conversation with Majlis AI, brings Property Finder, Bayut and Dubizzle into one place, and tracks every lead from first message to closed deal.

International CRMs weren’t built for this market.

In the UAE, real estate runs on WhatsApp. Leads arrive from the portals, agents reply from their phones, and deals move through voice notes, photos and quick messages.

Most international CRMs were built for email and phone calls in other markets. WhatsApp is an add-on, the portals need workarounds, and AI is bolted on at the end.

Majlis started from the other side. It is modeled on how UAE brokerages actually operate, with WhatsApp and AI at the core rather than the edges.

Majlis CRMArabic · noun

majlis maj·lis

مجلس

Literal meaning

“a place of sitting”

From جلس (jalasa), to sit

A room or council where people gather to talk, host guests and make decisions together.

Named after the room where business gets done.

Majlis (مجلس) is Arabic for “a place of sitting”. In the Gulf, the majlis is the room where people sit together, talk and make decisions.

That is why we chose the name. It is what we want the CRM to be for a brokerage: one place where every conversation, lead and deal comes together.

Every part of Majlis maps to how your brokerage already works.

WhatsApp CRM

WhatsApp for every agent

Every agent connects their own WhatsApp number to Majlis. Conversations, photos, voice notes and documents live inside the CRM, and managers can see every thread. Messages go through the official WhatsApp Business API.

Explore WhatsApp CRM
AI assistant

Majlis AI reads every conversation

Majlis AI reads each lead conversation and listens to voice notes. It then suggests the next move: book the appointment, set the reminder, draft the reply, write the note. Nothing said on WhatsApp gets lost, so the brokerage doesn’t miss a follow-up.

Explore AI assistant
Lead management

Every UAE portal in one place

Leads from Property Finder, Bayut and Dubizzle land in Majlis and are assigned automatically. Listings publish to all three from one screen.

Explore Lead management
Agent performance

Every lead’s full history, tracked

Majlis records every movement of every lead. Brokerage owners see how long each agent takes to reply, how many times they called, which leads went cold and who is closing. Decisions are made on data, not guesswork.

Explore Agent performance
Property matching

AI property matching

Every time a new listing is added, Majlis AI finds the past leads it fits by budget, community and size. It drafts the message, and WhatsApp automation sends it. Old leads become new conversations.

Explore Property matching

From solo agents to multi-team brokerages.

  • Brokerage owners who want to see every lead and every agent without chasing updates.

  • Team leads who need to know who replied late and which leads need rescuing.

  • Agents who want their WhatsApp, portal leads and follow-ups in one place.

Frequently asked questions

What is Majlis CRM?

Majlis CRM is an AI-first, WhatsApp-first CRM built for real estate brokerages and agents in the UAE. It combines WhatsApp for every agent, AI that reads lead conversations, portal lead capture and full agent performance tracking.

What does the name Majlis CRM mean?

Majlis (مجلس) is an Arabic word that literally means “a place of sitting”: the room where people gather to talk, host guests and make decisions. Majlis CRM is named for that idea: one place where a brokerage’s conversations and deals come together.

How is Majlis CRM different from international real estate CRMs?

Majlis CRM is modeled on how UAE brokerages work, so WhatsApp and AI sit at its core. International CRMs are usually built around email and phone, with WhatsApp, UAE portals and AI added later.

Does Majlis CRM work with Property Finder, Bayut and Dubizzle?

Yes. Leads from Property Finder, Bayut and Dubizzle flow into Majlis CRM and are assigned automatically, and listings can be published to all three from one screen.

What does Majlis AI do?

Majlis AI, the AI built into Majlis CRM, reads every lead conversation, listens to voice notes and suggests the next step. It can create appointments and reminders, draft replies and write notes, so no follow-up is missed.

Can brokerage owners track agent performance in Majlis CRM?

Yes. Majlis CRM tracks every lead’s full history, including how fast each agent replies, how many times they call and which leads go cold. Owners use it to make data-backed decisions about their team.

How does AI property matching work in Majlis CRM?

When a new listing is added to Majlis CRM, Majlis AI matches it against past leads by budget, community and size. It drafts a message for each match, and WhatsApp automation sends it out.

See Majlis on your own leads.

A 30-minute walkthrough, built around how your brokerage works.