Real estate lead management: capture, assign and never miss a lead

Majlis CRM collects every enquiry from Property Finder, Bayut, Dubizzle, your website, WhatsApp and any other source through webhooks. It creates the lead, assigns it to an agent in seconds and tracks how fast they respond. Leads that are not contacted in time move to the General Pool, with the miss on record.

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What Majlis lead management does

Captures leads from portals, web forms, WhatsApp and ad platforms in one pipeline
Connects any lead source with incoming webhooks
Sends CRM events to your other tools with outgoing webhooks
Assigns each new lead to the right agent automatically
Tracks response-time SLAs for every agent
Moves uncontacted leads to the General Pool, with the miss recorded
Organises leads in pipelines with stages, tasks and a shared calendar

How it works

1
A lead comes in
From a portal, your website form, WhatsApp, an ad platform or any tool connected by webhook.
2
Majlis creates and assigns it
The lead is created with its source and assigned to an agent, or left in the General Pool for any agent to claim.
3
The clock starts
The agent gets the lead and a WhatsApp auto-reply goes out. The response-time SLA starts counting.
4
Missed leads are rescued
If the agent doesn’t make contact in time, the lead moves to the General Pool for another agent to claim, and the miss shows on the dashboard.

Every lead source in one pipeline

Property Finder, Bayut and Dubizzle leads arrive automatically, as do website form submissions and new WhatsApp conversations. Each lead keeps its source, so you can see which portals and campaigns bring buyers who close. Agents can also add leads by hand, and you can import contacts, and optionally leads, from a CSV file when you start.

Connect any lead source with webhooks

In plain terms

A webhook is an automatic message between two apps. Majlis CRM gives you a private web address for incoming leads. Any tool that can send a lead to a web address can deliver it straight into Majlis: a landing page, a Facebook or Instagram lead form, a Google Ads form, TikTok, a chatbot or your own system. It works the other way too: Majlis can notify your other tools the moment something happens in the CRM.

Incoming and outgoing webhooks

Direction	What it does	Example uses
Incoming webhooks	Receive leads from any external source and create them in Majlis automatically	Facebook and Instagram lead ads, landing pages, Google Ads lead forms, TikTok forms, partner referral forms, a developer’s launch page
Outgoing webhooks	Send Majlis events to another system as they happen	Notify a Slack or Teams channel of a new lead, push won deals to accounting, sync to a data warehouse or BI dashboard

For your developer

Incoming: Majlis gives your workspace a webhook URL. Your lead source sends each new lead to it as an HTTPS POST request with the lead’s details. Majlis creates the lead, applies your assignment rules and starts the SLA clock. Outgoing: Majlis sends event data to a URL you choose when things happen in the CRM, so your other systems stay in sync.

Automatic assignment to the right agent

Every lead gets an owner, or waits in the General Pool where any agent can claim it.

How the lead arrives	Who gets it
Created manually	You choose: a specific agent, assign equally across the team, or leave it unassigned in the General Pool
Bayut or Dubizzle	The listing’s ‘Leads go to’ agent first, then the listing’s portal agent, then the Bayut agent matched by email. If none apply, the General Pool
No owner	Any agent can claim it from Leads or from the lead’s details tab
Not contacted in time	Moves to the General Pool automatically

Response-time SLAs and the General Pool

Set how quickly agents must contact a new lead, in minutes or hours. The clock starts when the current owner gets the lead and restarts if the lead is claimed or reassigned. Marking the lead as contacted, logging a call, sending a message or booking a meeting stops it.

When a lead misses the SLA

If it is still New and nobody has logged a call, WhatsApp, email or meeting, it moves to the General Pool
It stays in the same pipeline and stage
The agent gets a ‘You missed a lead’ notification, managers are told, and every other agent is invited to claim it
The miss is recorded against that agent and shows on the dashboard

How to set it up

Open Settings: choose General Pool and SLA, under Workspace.
Turn it on: switch on the General Pool card.
Set the time: under ‘Contact leads within’, enter a number and choose minutes or hours.
Save: click Save. Only a founder can change this setting.

Pipelines, stages, tasks and a shared calendar

Move leads through stages such as New, Contacted, Viewing and Offer. Each lead carries its tasks and appointments, and viewings sync with each agent’s Google Calendar. Stage changes can trigger follow-up sequences automatically.

Included in every plan

Included in every Majlis CRM plan. From AED 199 per agent per month, AED 139 at 21+ agents. No setup fee, no minimum seats, 14-day free trial.

See Majlis CRM pricing

Lead management questions

Which portals send leads into Majlis CRM?

Property Finder, Bayut and Dubizzle. Leads arrive automatically with their source.

Can I connect Facebook, Instagram or TikTok lead ads?

Yes. Any platform that can send leads to a web address connects through an incoming webhook.

How are leads assigned?

Manual leads go to the agent you choose, are shared equally, or wait in the General Pool. Bayut and Dubizzle leads follow the listing’s agent settings. Unowned leads can be claimed by any agent.

Can I change the response-time SLA?

Yes. A founder sets it in Settings > General Pool and SLA, in minutes or hours.

What happens if an agent doesn’t respond in time?

If the lead is still New and uncontacted, it moves to the General Pool, every other agent is invited to claim it, and the miss is recorded against the agent.

Can I import my existing leads?

Yes. Import contacts, and optionally leads, from a CSV file under Contacts > Import. For help with a larger migration, email support@majliscrm.com.

Are webhooks included in every plan?

Yes. Every Majlis CRM plan includes every feature.

Never lose another lead to a slow reply