Majlis vs Follow Up Boss: the right CRM for real estate outside the US
Follow Up Boss is one of the best-loved real estate CRMs in America, and it is built around American lead sources, phone numbers and texting. UAE brokerages run on Property Finder, Bayut and WhatsApp instead. That is the market Majlis is built for.
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Quick verdict
Choose Follow Up Boss if your team sells US property and your leads come from Zillow, Realtor.com and US IDX websites. Choose Majlis if you sell in the UAE or GCC: Follow Up Boss calling and texting only reach US and Canadian numbers and it has no WhatsApp or UAE portal integrations, while Majlis is built on WhatsApp, Property Finder, Bayut and Dubizzle.
At a glance
| Feature | Majlis | Follow Up Boss |
|---|---|---|
| Built for | Brokerages in the UAE and GCC | Agents and teams in the US and Canada |
| Owner | Independent | Zillow Group (since 2023) |
| Lead sources | Property Finder, Bayut, Dubizzle, web forms, ad webhooks, WhatsApp | Zillow, Realtor.com, Homes.com, US IDX sites, 250+ integrations |
| Calling and texting | WhatsApp on the official Meta API, a number per agent | Built-in calls and texts to US and Canadian numbers only |
| Built in | Not built in; third-party connectors | |
| Listings | Listing management and portal publishing | No listing management |
| AI | Summaries, next steps, reply drafts, Arabic–English translation, voice-note transcripts | Smart Messages drafts texts and emails; Smart Summary temporarily turned off |
| Currency | AED | USD |
| Price | AED 139–199 per agent per month | USD 69 per user, or USD 499 a month for 10 users (Pro) |
Where Follow Up Boss is strong
- Simple and fast to adopt. Agents learn it quickly; it holds 4.6 out of 5 on G2.
- The deepest US lead-source ecosystem, with 250+ integrations including Zillow, Realtor.com and the major IDX website providers.
- Excellent speed-to-lead tools for US teams: lead routing, ponds, action plans and built-in calling.
- Well-regarded support, seven days a week by phone and email.
- Predictable team pricing on the Pro and Platform plans.
Where Majlis is stronger for UAE brokerages
- It reaches your clients. Follow Up Boss's help centre states that its calling and texting cannot reach numbers outside the US and Canada. Majlis runs on WhatsApp, where UAE and GCC clients actually reply.
- UAE portals built in. Property Finder, Bayut and Dubizzle leads are captured and assigned automatically, and listings publish to all three.
- A WhatsApp number for every agent on the official Meta API, with photos, voice notes and documents inside the CRM.
- Arabic and English. AI translates conversations and voice notes both ways, and drafts replies in the client's language.
- Your client data stays yours. Each brokerage is fully isolated in Majlis. Follow Up Boss's owner, Zillow, updated its privacy terms in November 2025 to allow contact with consumers who are both FUB contacts and Zillow users.
- Built for how the Gulf closes deals: SPA installment schedules, AED everywhere and Dubai time.
What it costs a 10-agent brokerage
On price the two are close. The real difference is that Follow Up Boss cannot text or call your UAE leads. Prices exclude VAT; USD converted at AED 3.6725.
| Cost item | Majlis | Follow Up Boss |
|---|---|---|
| 10 users, billed annually | AED 16,900 a year | Pro: USD 4,992 a year (about AED 18,300) |
| Messaging UAE clients | WhatsApp included; Meta bills directly | Needs a third-party WhatsApp tool at extra cost |
| UAE portal integration | Included | Not available |
Sources: Majlis pricing, Follow Up Boss pricing, Follow Up Boss international calling and texting, checked 25 September 2026.
Who should choose which
Follow Up Boss is the better fit if you:
- Sell property in the US or Canada
- Buy leads from Zillow, Realtor.com or US IDX websites
- Call and text clients on US phone numbers
Majlis is the better fit if you:
- Sell property in the UAE or wider GCC
- Get leads from Property Finder, Bayut, Dubizzle and WhatsApp
- Serve clients in both Arabic and English
- Want to keep your client database fully private to your brokerage
Switching from Follow Up Boss to Majlis
- 1
Export your people, deals and notes from Follow Up Boss as CSV.
- 2
We import them into Majlis and recreate your stages and lead ponds as pipelines and the General Pool.
- 3
Rebuild your action plans as Majlis follow-up automations that send WhatsApp, email and tasks.
- 4
Connect your portals and each agent's WhatsApp number during the 14-day trial.
FAQ
Does Follow Up Boss work in Dubai?
You can log in from anywhere, but Follow Up Boss's calling and texting only reach US and Canadian numbers, and it has no Property Finder, Bayut or WhatsApp integration. That limits it for UAE brokerages.
Does Follow Up Boss have WhatsApp?
Not built in. As of September 2026 WhatsApp is available only through third-party connectors. Majlis gives every agent an official WhatsApp number.
Who owns Follow Up Boss?
Zillow Group, which completed its acquisition of Follow Up Boss in 2023. Follow Up Boss is now part of the Zillow Pro suite in the US.
What is the best Follow Up Boss alternative in the UAE?
Majlis offers the speed-to-lead discipline US teams value in Follow Up Boss, rebuilt for the UAE: WhatsApp per agent, Property Finder, Bayut and Dubizzle lead capture, and AI that works in Arabic and English.
Is Majlis more expensive than Follow Up Boss?
For 10 agents on annual billing, Majlis costs about AED 16,900 a year and Follow Up Boss Pro about AED 18,300, before any WhatsApp add-on.
Compare Majlis with other CRMs
Follow Up Boss and Zillow are trademarks of their owners. Details come from public sources checked on 25 September 2026 and may change. Spotted something out of date? Email us and we will fix it.