Majlis vs HighLevel: a marketing toolkit or a brokerage CRM?
HighLevel packs funnels, websites, email, SMS, WhatsApp and AI into one flat-priced platform, and many Dubai agencies resell it to brokers. It is a general toolkit, though: the real estate parts are templates and webhooks someone has to set up. Majlis is a CRM designed for UAE brokerages from the start.
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Quick verdict
Choose HighLevel if you are a marketing-led team or agency that wants funnels, landing pages, email and ads follow-up in one place and has someone technical to build and maintain it. Choose Majlis if you are a brokerage that wants Property Finder, Bayut and Dubizzle, a WhatsApp number per agent, listings and agent performance working without an agency setup.
At a glance
| Feature | Majlis | HighLevel |
|---|---|---|
| Built for | Real estate brokerages in the UAE and GCC | Marketing agencies and small businesses in any industry |
| How you get it | Direct from Majlis | Direct, or through a reseller agency |
| Property Finder, Bayut, Dubizzle | Built in: publishing and lead capture | Not native; webhooks, email parsing or custom builds |
| Listings and property matching | Built in, with AI buyer matching | No listing management |
| Official Meta API, a number per agent, in every plan | Official Meta API, USD 10 a month per sub-account plus Meta fees | |
| Funnels, websites, email marketing | Not included | Included |
| AI | Summaries, next steps, reply drafts, translation, voice-note transcripts; 500 actions per agent included | Conversation and Voice AI, pay per use or USD 50–97 a month per sub-account |
| Arabic | Arabic–English AI translation and transcripts | No Arabic interface or right-to-left layout |
| Pricing | AED 139–199 per agent per month, all-inclusive | USD 97–497 a month flat, plus usage from a wallet |
| Setup | Days, no agency needed | Usually an agency snapshot plus custom setup |
Where HighLevel is strong
- Everything marketing in one place. CRM, funnels, websites, email, SMS, calendars, reviews and workflows under one login.
- Flat pricing with unlimited users and contacts, so headcount does not raise the bill.
- A powerful workflow builder that can automate almost any marketing sequence.
- Official WhatsApp API, including coexistence with the WhatsApp Business app.
- A broad AI stack (Conversation AI, Voice AI, Agent Studio) with published usage rates.
- A large agency ecosystem with ready-made templates (snapshots).
Where Majlis is stronger for UAE brokerages
- Real estate is the product, not a template. Listings, portal publishing, portal lead capture, property matching and SPA installment schedules are built in. HighLevel's real estate offer is a snapshot of funnels and workflows with no portal connections.
- UAE portals out of the box. Property Finder, Bayut and Dubizzle leads arrive assigned and answered on WhatsApp in seconds, with nothing to wire up.
- A WhatsApp number for every agent, each with their own inbox, and managers see all of them.
- Works in Arabic and English. Majlis AI translates both ways, including voice notes. HighLevel's interface supports 12 European languages; right-to-left Arabic has been under review since 2024.
- Predictable costs. One AED price per agent with AI actions included; no wallet top-ups for AI replies.
- Agent accountability. Response-time SLAs, win rates and the General Pool for missed leads, per agent, live.
What it costs a 10-agent brokerage
HighLevel's licence is cheaper than Majlis if you set it up yourself. Most UAE brokerages buy it through an agency, which sets its own price, and the portal connections still need building. Prices exclude VAT; USD converted at AED 3.6725.
| Cost item | Majlis | HighLevel |
|---|---|---|
| Platform, 10 users | AED 16,900 a year (annual billing) | Starter USD 97 a month (about AED 4,300 a year) |
| AI | 500 actions per agent per month included | AI Employee Unlimited: USD 97 a month (about AED 4,300 a year) |
| Included; Meta bills directly | USD 10 a month plus Meta fees | |
| Portal integration and setup | Included | Custom or agency build; reseller pricing not public |
| Year-one total | About AED 16,900 | About AED 9,000 plus usage, setup and portal integration |
Sources: Majlis pricing, HighLevel pricing, HighLevel pricing guide, checked 25 September 2026.
Who should choose which
HighLevel is the better fit if you:
- Are a marketing agency serving several industries
- Want funnels, landing pages and email campaigns as your lead engine
- Have a technical person or agency to build and maintain the setup
Majlis is the better fit if you:
- Are a brokerage whose leads come from the portals and WhatsApp
- Want each agent on their own WhatsApp number with no setup project
- Need Arabic and English support and one predictable price in AED
- Want to measure every agent's speed to lead
Switching from HighLevel to Majlis
- 1
Export contacts and opportunities from your HighLevel sub-account as CSV.
- 2
We import them into Majlis and map your pipeline stages.
- 3
Point your existing lead forms and ad webhooks at Majlis's incoming webhooks.
- 4
Connect your portals and each agent's WhatsApp number during the 14-day trial.
FAQ
Is HighLevel good for real estate in Dubai?
HighLevel is strong for marketing automation, but it has no native Property Finder, Bayut or Dubizzle integration, no listing management and no Arabic interface. Brokerages usually rely on an agency to build these parts.
Does HighLevel support WhatsApp?
Yes, through the official Meta WhatsApp API at USD 10 a month per sub-account plus Meta's message fees.
Does HighLevel support Arabic?
No. As of September 2026 its interface supports 12 European languages, and a right-to-left Arabic request is still under review.
Is HighLevel cheaper than Majlis?
The licence can be, because HighLevel prices per account rather than per user. Add AI, WhatsApp, usage fees and the agency setup most brokerages need, and the difference narrows or reverses.
What is the best HighLevel alternative for UAE real estate?
Majlis gives brokerages portal publishing and lead capture, WhatsApp per agent, listings, property matching and AI follow-up in one CRM, with no agency build.
Compare Majlis with other CRMs
HighLevel is a trademark of its owner. Details come from public sources checked on 25 September 2026 and may change. Spotted something out of date? Email us and we will fix it.